Not all that glitters is gold – and not all contacts are valuable. In order to sift through them to reveal the gems, you have to know where to dig. While in terms of planning and optimization, 90 percent of all FMCG campaigns on TV remain geared toward socio-demographic target groups, we focus on consumers. The result: Thanks to detailed consumer targeting, you achieve up to 30 percent more media performance and a greater return on investment, without a high scattering loss.

Which is why we combine data from the GfK consumer panel and AGF television panel. And wWhat’s in that for you? For the first time, you’ll be able to transfer marketing target groups directly into your media planning and reproduce conquest and retention strategies using media.